During WWI, the government appealed to men to enlist in the armies. Many types of propaganda were used to by the government to encourage warfare by glorifying it and concealing the hardships faced in the real battlefield.
Many posters presented a distorted image of war, making the soldiers in the pictures seem as though they were the proudest men of the country, and making the conditions seem superior.
In actual fact, this was not true. Most men suffered painful deaths and those who survived had experienced horrific injuries. The living conditions were also substandard, many soldiers having to trudge through metres of mud to get someplace.
The government also used propaganda to promote fear and hatred of the Germans. They did this by portraying unrealistic pictures of German soldiers threatening to kill.
The poster above shows a proud soldier fighting for his country, confident and healthy. But in actual fact the soldiers suffered physically from horrendous wounds, and also experienced emotional traumas that will stay with them for the rest of their lives.