Propaganda in World War One encouraged men to join the military and adjust their morals and priorities to adapt to the needs of war and satisfy the government.
The government mainly advertised on posters but radio and television messages also circulated. The two main types of propaganda were recruitment propaganda and conscription propaganda.
WWI propaganda peaked during 1915 to 1916; capable of recruiting hundreds of thousands of men each year. Recruitment propaganda was successful as it amplified the original reasons for Australia to participate in WW1; and was strong enough to change the minds of those who didn't want to enlist.
By 1917, recruitment propaganda's strength had declined, as those who had experienced the devastating condition of war didn't wish to go back. With volunteer numbers decreasing rapidly, the Australian government introduced conscription propaganda. Similar to recruitment propaganda, conscription propaganda influenced men on their sense of fear, guilt, patriotism and also hatred towards the Germans. It caused great controversy within Australia, as the country had mixed opinions about whether or not conscription was beneficial.
Among the ones who returned from the war, there were patriots that strongly supported conscription because they knew the hardship on the battlefields and thought it necessary for all Australian men to contribute to the protection of the country. Contrastingly, others who suffered said that nobody should be forced to endure such difficulty.